SINGAPORE, Sept. 26, 2025 -- Singapore's entertainment landscape is about to change forever. Superstreamer Asia – a first-of-its-kind reality TV competition where live-streamers battle for the crown of Asia's ultimate 'Superstreamer' – has officially launched. The winner will take home a grand cash prize of $20,000 and stand a chance at securing an artiste management contract. Casting is now open to all aspiring and seasoned live-streamers aged 18 to 80.
Produced by FLY Entertainment in collaboration with industry leaders Synagie, Hoods Inc, IAmCasting and Shopee, Superstreamer Asia merges live-streaming, e-commerce, and cutting-edge virtual production into a trailblazing new format. Contestants will go head-to-head in live-stream challenges that test their ability to entertain, sell, and connect in real-time.
Live-streaming is experiencing exponential growth in Singapore, alongside the video commerce market in Southeast Asia accounting for USD31.8 billion of total e-commerce GMV in 2024, or approximately 20%, according to the e-Conomy SEA report by Google, Temasek, and Bain & Company. Superstreamer Asia aims to ride on this momentum by combining the entertainment of reality TV with the commercial potential of live-streaming.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, in support of Superstreamer Asia in Singapore will serve as the platform for the series' live-selling segments, enabling participants to connect with audiences in Singapore through an engaging and seamless experience. This collaboration underscores a shared commitment to nurturing live-streaming talent and advancing the region's e-commerce landscape.
At the heart of this ambitious project is Ms Irene Ang, CEO of FLY Entertainment – best known as a pioneering force in Singapore's entertainment industry. Superstreamer Asia is her brainchild, born from a vision to spotlight live-streamers as the next wave of digital stars.
Irene will also take centre stage as the show's resident judge, bringing a unique blend of expertise: as a media maven with entrepreneurial insight and charismatic presence!
- Media Maven: With decades of entertainment and media experience, Irene is perfectly placed to evaluate contestants' live-selling and performance skills.
- Entrepreneurial Insight: As a successful businesswoman, she knows what it takes to build a brand and connect with customers – and will guide contestants in honing these skills.
- Charismatic Presence: Irene's relatable, engaging personality ensures she connects effortlessly with both contestants and audiences, adding star power and credibility to the competition.
"When I first started FLY Entertainment, people thought I was crazy — an artiste managing other artistes? But we proved it could work," said Irene Ang, CEO of FLY Entertainment. "Over the years, FLY has never stopped transforming with the times, because the entertainment scene itself keeps evolving. Today, I see the next big shift — live-streamers. They're not just selling things; they're entertaining, connecting, building communities. It's the new stage, the new theatre. We've come a long way, and I'm really excited to see where this wave will take us next! Superstreamer Asia isn't just entertainment, it's a platform that could launch real, sustainable careers. Live-selling is not a frivolous pursuit, it's the future of digital commerce."
Olive Tai's Synagie' CEO commented: 'We are excited to deepen our existing partnership with two of Southeast Asia's leaders in their sectors – Fly Entertainment and Shopee. With Fly Entertainment, to further leverage upon their stable and reach to artistes to elevate digital commerce and live-streaming. With Shopee, to expand on our tech and e-store services provided to our common brand partners. In 2024 alone, Synagie has opened over 20 new stores on Shopee, on top of those we already operate, across Vietnam, the Philippines, Malaysia and Singapore, in the categories of premium beauty, fashion and home & living. Superstreamer Asia is testament of our combined commitment to create innovative, high-impact interactive content as we continue to expand the digital commerce eco-system across Southeast Asia".
Call for Participants – Are You the Next Superstreamer?
The search is officially on. Whether one is a content creator, an online hustler, or just someone who can light up the screen, this is their chance to shine – and win $20,000 cash prize and more.
To audition, interested participants simply need to submit a 3-part video via the IAmCasting app by 30 September 2025:
- Introduce oneself (30 seconds)
- Sell something they love (1 minute)
- Surprise-sell an everyday item (1 minute)
For full details are available on the IAmCasting app.
