SEOUL, South Korea, Dec. 17, 2025 -- Agricultural Corporation Geumsan Insamju announced that it is positioning its signature product, Geumseol, not merely as a traditional spirit but as a "K-culture inspired liqueur" tailored to Japan's MZ generation and trend-driven consumers. As interest in K-content and K-food continues to rise in Japan, Korean-style alcoholic beverages are rapidly gaining traction among younger demographics.

To capture this demand, the company is planning pop-up bar events and collaboration projects in lifestyle select shops and nightlife-focused districts across Tokyo and Osaka. Geumseol's distinctive LED-lit bottle base is expected to become a key visual attraction, resonating with Japan's youth who enjoy photo-friendly, mood-driven drinks. This feature positions Geumseol as both an "aesthetic liqueur" and a "party-style spirit" with strong social media appeal.

The product's ginseng-based formulation also aligns well with Japanese consumers' growing interest in wellness and natural ingredients. "Geumseol is more than a drink—it embodies Korean tradition, nature, and health," the company said, expressing its ambition to "set a new benchmark for K-liqueur in the Japanese market."

Looking ahead, Geumsan Insamju plans to expand its Japan-focused marketing strategy through social media campaigns, collaborations with K-culture fan communities, tie-ins with Korean cultural events, and the release of seasonal or concept-based limited-edition liqueurs.

A company representative noted that this expansion into Japan reflects "a commitment not only to introducing a Korean alcoholic beverage, but to sharing the culture and identity behind it," emphasizing the company's pride in bringing K-tradition to global consumers.