A Summer Cool-Off: Exclusive Mint Gelato x Icy Touch-Cool
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HONG KONG, July 28, 2025 -- To celebrate its 25th anniversary, Herbalgy is unveiling a bold new image by teaming up with local creative ice cream brand TEEMTONEfai to launch the limited-time "So Cool Summer Pop-Up Campaign". This cool collaboration marks a refreshing milestone for Herbalgy. As the title sponsor of the highly anticipated international football match – the Herbalgy Trophy, set to take place on July 31 at Kai Tak Sports Stadium, Herbalgy is turning up the excitement with an icy twist. Two Premier League powerhouses will go head-to-head in this sizzling summer showdown, and Herbalgy is celebrating by transforming the cooling sensation of its hit product Touch-Cool into a unique flavour experience.
In a first-of-its-kind crossover, Herbalgy and TEEMTONEfai have teamed up to create a mint-flavoured gelato made with real mint leaves, inspired by Touch-Cool. Distributed from the "Mint Boy" themed ice cream truck, the gelato will be handed out for free across Central, Causeway Bay, and Tsim Sha Tsui over three days, filling the city with minty freshness and football fever.
Double Chill: Mint Gelato × Touch-Cool "Pain Off"
The exclusive mint gelato co-created with TEEMTONEfai is inspired by Herbalgy's Touch-Cool, a fan-favourite for instant cooling and pain-off relief. Formulated with natural menthol, Touch-Cool delivers an icy burst of relief perfect for hot summer days. Equipped with a 360° magnetic massage head, it precisely targets sore areas to provide instant coolness and pain off. It helps relieve neck and shoulder muscle soreness, improves sleep quality, and reduces fatigue.
An experimental report by City University of Hong Kong and Hong Kong Baptist University in 2007 confirmed that Touch-Cool can enhance post-exercise muscle recovery and reduce fatigue by up to 51%.[1]
Football Fever, Minty Coolness
The "So Cool Summer Pop-Up" features "Mint Boy" himself on the streets in a themed ice cream truck[2], spreading minty delight and football energy across town. To claim your freebies, simply visit the truck and follow Herbalgy on Facebook and Touch-Cool on Instagram to receive:
- One cup of exclusive mint-flavoured gelato (limited to 300 cups daily, while supplies last)
- One 5ml Touch-Cool trial sample
- One discount coupon for Touch-Cool
Event Details:
Date: July 29, 2025
Time: 2:00 PM – 5:00 PM
Location: Central Pier No.7 (Star Ferry Pier)
Date: July 30, 2025
Time: 1:00 PM – 4:00 PM
Location: Great George Street, Causeway Bay (outside Causeway Place)
Date: July 31, 2025
Time: 2:00 PM – 5:00 PM
Location: Haiphong Road, Tsim Sha Tsui (outside Silvercord)
Where to buy Touch-Cool:
Available on the Herbalgy official website, and at Mannings, Watsons, Yue Hwa Chinese Products, Colourmix, Lung Fung Group, HKTVmall, Healthstore, and other major personal care and pharmacy chains in Hong Kong.
Trade Promotion Competition Licence No.: 60011
Enquiries: Campaign Hotline 2739 3133
[1] The efficacy of Touch-Cool was validated by a February 2007 experimental report by City University of Hong Kong and Hong Kong Baptist University, showing it can improve post-exercise muscle recovery and reduce fatigue by up to 51%.
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[2] Ice cream truck locations are subject to change based on traffic and pedestrian flow without prior notice.
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About Herbalgy
Herbalgy Pharmaceutical Ltd. is a company that captures the essence of Hong Kong. Founded in 1999 by the esteemed Professor of Chinese Medicine Wong Tin Chee, he has been inspired by his father, Wong To Yick, since childhood. With a deep passion for Traditional Chinese Medicine and herbal medicine research, Professor Wong has inherited his father's wisdom and expertise. He is committed to adhering to his father's philosophy of "focusing on addressing the root cause rather than merely treating the symptoms" and the principle of "viewing pain as a crucial indicator for identifying underlying issues."
Following the establishment of the family business, Professor Wong was encouraged by his father to create the well-known "Herbalgy" brand. This name reflects the company's commitment to promoting healthy meridians and overall well-being. With decades of clinical experience and a love for Hong Kong's traditional Chinese medicine, he established a GMP-standard factory in Hong Kong to ensure the scientific production of traditional medicinal oils and plasters. He has since launched the brands "Touch Cool," "Herbalgy," and "Tibet Red," which blend the unique characteristics of Hong Kong with accessible medicinal oils, magnetic therapy, herbal remedies, and physical therapy, making them some of the most enduring and best-selling brands in the region.
These brands offer straightforward, medication-based home care solutions designed for the early prevention of chronic pain resulting from poor blood circulation in urban lifestyles.
For more information about Herbalgy, please visit:
Website: https://herbalgy.com
Facebook: https://www.facebook.com/Herbalgy/
Instagram: https://www.instagram.com/herbalgyhk/
Media Inquiries:
Herbalgy Pharmaceutical Ltd.
Marketing and Sales Department
Phone: (852) 2380 9555
Email: cs@herbalgy.com
Media Contact:
info@sortieagency.com
