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ALLSWIFIT Launches Active5K to Make Elite-Performance Running Shoes Finally Accessible

NEW YORK, Jan. 30, 2026 -- For years, the running industry has chased extremes—longer distances, higher stacks, bigger promises, and shoes have gotten more complex. But for most runners, the real challenge isn't going farther. It's starting. It's returning. It's showing up consistently. ALLSWIFIT's newly launched Active5K is built precisely for that reality. Designed for first 5Ks, comeback runs, and the everyday 5–10 km where habits are formed, Active5K focuses on the miles most runners actually run—not the ones brands love to glorify. Instead of maximalism, Active5K pr
- 황정호 기자
- 2026-01-30 22:00
News Hub Asia extends media partnership with Negeri Sembilan Fencing Association, building sports tourism for Visit Malaysia Year 2026

KUALA LUMPUR, Malaysia, Jan. 30, 2026 -- News Hub Asia (NHA) has announced the extension of its media partnership with the Negeri Sembilan Fencing Association (NSFA), marking an exciting new chapter for fencing in Malaysia as the sport continues to gain regional and international momentum. The renewed partnership signals expanded competition, international momentum, and a vibrant sports tourism experience as the country celebrates Visit Malaysia Year 2026 and the state celebrates Visit Negeri Sembilan Year 2026. Building on the outstanding success of last year's Negeri Sembilan
- 황정호 기자
- 2026-01-30 20:14
Esports World Cup Foundation（EWCF）、初回eスポーツ・ネイションズカップ（Esports Nations Cup）2026でプレイヤー、クラブ、代表チームに4500万ドル出資を決定

ENCはプレイヤー、クラブ、代表チームをサポートする構造化された国別エコシステムを確立することで、世界的なeスポーツを促進します。16本のゲームソフトで画期的な開発資金、Clubインセンティブ、全プレイヤーへの同額の報酬によって支援されます。 ENC 2026、11月2日〜29日サウジアラビアのリヤドで初開催 [メディアキット] リヤド、サウジアラビア、2026年1月30日 -- 本日、Esports World Cup Foundation（EWCF）は代表チーム、国の誇り、象徴的なライバル関係を中心に企画された新たな世界的なeスポーツ大会であるeスポーツネイションズ・カップ（Esports Nations Cup、ENC）2026の大会日程と賞金モデルを発表しました。ENCは2026年11月2日から29日までサウジアラビアのリヤドで初開催されます。 eスポーツネイションズ・カップ（Esports Nations Cup）は、世界のeスポーツカレンダーに国別のレイヤーを追加します。プレイヤーが国を代表するチャンスを与え、アイデンティティ、誇り、共有される瞬間を通じてファンがエリート競技に直接アクセスできる方法を提供することで、Clubベースのeスポーツ・ワールドカップ（Esports Wor
- 황정호 기자
- 2026-01-30 20:12
Castrol Unites Asia-Pacific's Superbike Community with Launch of Castrol Superbike Fest APAC 2026

HO CHI MINH CITY, Vietnam, Jan. 30, 2026 -- Castrol, a global leader in lubricants, launched the Castrol Superbike Fest APAC 2026 on January 28th – kicking off a region-wide premium superbike movement designed to connect Asia-Pacific's most passionate superbike riders, specialist workshops and high-performance products, on one unified platform. More than a festival, the Castrol Superbike Fest APAC 2026 is part of Castrol's long-term strategy to redefine the meaning of "top premium" in the motorcycle category across Asia-Pacific – blending performance, community, lifes
- 황정호 기자
- 2026-01-30 19:31
Virtus Medical Group and Hong Kong Healthcare Foundation jointly present the inaugural 'Hong Kong Nordic Walkathon 2026', fully supported by China Construction Bank (Asia)

[ 메디채널 김갑성 기자 ] Public registration for the event is now open. A transformative city-wide health initiative bringing the proven benefits of Nordic Walking to 5,000 participants at Tamar Park HONG KONG, Jan. 30, 2026 -- Virtus Medical Group ("Virtus") and the Hong Kong Healthcare Foundation jointly announced today that they will co-host the inaugural 'Hong Kong Nordic Walkathon 2026', fully supported by China Construction Bank (Asia) ("CCB (Asia)"). This landmark health event is scheduled to take place on 1 March 2026, Sunday, at Tamar Park, Admiralt
- 김갑성 기자
- 2026-01-30 15:29
e스포츠 월드컵 재단, 2026년 첫 e스포츠 네이션스컵 개최 위해 선수, 클럽 및 국가대표팀에 총 4500만 달러 투자 확정

ENC, 선수, 클럽 및 국가대표팀을 지원하는 체계적인 국가 단위 생태계 구축으로 글로벌 e스포츠 도약 견인— 획기적인 개발 기금, 클럽 인센티브, 16개 종목 전 선수 동일 보상ENC 2026, 11월 2~29일 사우디아라비아 리야드에서 개최[미디어 키트] 리야드, 사우디아라비아, 2026년 1월 30일 -- e스포츠 월드컵 재단(Esports World Cup Foundation, EWCF)이 1월 29일 국가대표팀을 중심으로 한 신규 글로벌 e스포츠 대회인 e스포츠 네이션스컵 2026(Esports Nations Cup 2026, ENC)의 개최 일정과 상금 구조를 발표했다. ENC는 국가대표팀, 국가적 자긍심, 상징적인 라이벌 구도를 핵심으로 하는 새로운 글로벌 e스포츠 대회로, 2026년 11월 2일부터 29일까지 사우디아라비아 리야드에서 첫 대회를 연다. e스포츠 네이션스컵은 글로벌 e스포츠 일정에 국가라는 새로운 차원을 더한다. 클럽 기반 대회인 e스포츠 월드컵(Esports World Cup)을 보완하며, 선수들에게는 국가를 대표해 출전할 기회를, 팬들에게는 정체성과 자부심 및 공동의 경험
- 황정호 기자
- 2026-01-30 13:56
Esports World Cup Foundation Confirms $45 Million Commitment to Players, Clubs and National Teams for Inaugural Esports Nations Cup 2026

ENC to elevate global esports by establishing a structured national ecosystem that supports players, Clubs, and National Teams — backed by a groundbreaking development fund, Club incentives, and equal pay per player across 16 titles. ENC 2026 Debuts November 2-29 in Riyadh, Saudi Arabia [Media Kit] RIYADH, Saudi Arabia, Jan. 29, 2026 -- The Esports World Cup Foundation (EWCF) today announced the competition dates and prize model for the Esports Nations Cup 2026 (ENC), the new global esports competition built around national teams, national pride, and iconic rivalr
- 황정호 기자
- 2026-01-29 23:00
LEIFRAS Co., Ltd. Awarded Contract to Manage Community-Based Club Activities at Monbetsu Municipal Junior High Schools in Hokkaido

[ 메디채널 황정호 기자 ] Supporting the Shift of Club Activity Management from Schools to Local Communities Through the "Monbetsu Model" TOKYO, Jan. 29, 2026 -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, announced today that it has been awarded a contract by Monbetsu City, Hokkaido to provide community-based club activity management and operation services (the "Contract"). Pursuant to the Contract, the Company will operate and manage a comm
- 황정호 기자
- 2026-01-29 22:00
From Pitch to Home: Haier's Global Champion Tour Hits Bangkok, Showcasing Localized Premium Appliances and Healthy Living

BANGKOK, Jan. 29, 2026 -- Haier, the world's leading IoT ecosystem brand, is hosting a Global Champion Tour event themed "Champion Your Haier Life" in Bangkok, Thailand from January 28 to February 1. As an official partner of Liverpool Football Club and Paris Saint-Germain, Haier invites the public to join in celebrating their shared passion for sports and embrace a new journey toward a healthy lifestyle, with special activities planned for fans of both clubs. For Paris Saint-Germain fans in particular, Haier will showcase the French Championship trophy – the Club's r
- 황정호 기자
- 2026-01-29 15:30
CSTS Enterprises Appointed Asia-Pacific General Sales Agent by Iron Creek Bay Estate

[ 메디채널 황정호 기자 ] Hong Kong sports and corporate travel group secures exclusive rights to Australian award-winning eco-resort HONG KONG, Jan. 29, 2026 -- CSTS Enterprises, Hong Kong's innovative sports and entertainment tourism and corporate travel management specialist, has been appointed Asia-Pacific General Sales Agent by Iron Creek Bay Estate, an Australian award-winning eco-resort. This exclusive partnership unlocks Tasmania's authentic and sustainable stays for corporate groups, incentive travellers, destination wedding parties and family holidays across Asia-Pacific. Loc
- 황정호 기자
- 2026-01-29 13:00

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발행인 : 최희정 | 편집인 : 김갑성 |
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UPDATE: 2026년 01월 31일 17시 40분