NANJING, China, Sept. 24, 2025 -- This is a news report from JSBC: The 12th round of Jiangsu Football City League (JSCL), dubbed the Su Super League, set new records on September 20, with six simultaneous matches held across six cities – Yancheng, Xuzhou, Nantong, Zhenjiang, Taizhou, and Suqian – attracting nearly 200,000 live spectators. Jiangsu Broadcasting Corporation (JSBC) achieved a historic milestone by broadcasting all six games across eight channels, reaching audiences in over 50 countries and regions. The multi-platform live stream garnered 56.4 million views, cementing the league's status as a cultural phenomenon.
Beyond the Pitch: A Fusion of Sports and Economic Vitality
The league's explosive popularity has fueled a "sports + tourism" boom. Host cities launched "Match-to-Scenic Spot" shuttle services, while 60 nightlife districts and 748 commercial zones introduced "Second Screen" viewing parties with local delicacies. During the summer season, match days alone drew 5.15 million out-of-town visitors, a 18.26% year-on-year increase, generating 4.39 billion yuan in off-site tourism spending via UnionPay (up 19.88%).
Professor Yuan Ye from Nanjing Sport Institute highlighted the "matchday economy" effect, "This phenomenon, typically seen in professional leagues, is now transforming Jiangsu through fan tourism and local business activation."
A 38-Billion-Yuan Powerhouse
Data from the first six rounds revealed staggering impacts: 380 billion yuan in combined revenue across tourism, transportation, dining, lodging, and sports sectors, indicating that the Su Super League isn't just about football – it's a catalyst for urban revitalization.
As the league continues to unite passion and progress, Jiangsu's model proves that grassroots sports can drive regional development on a larger scale.
Cultural Exchange and Global Influence
Beyond economics, the Su Super League has become a platform for cultural exchange. International fans, drawn by the league's vibrant atmosphere, have sparked interest in Jiangsu's intangible heritage, such as Nantong's blue calico dyeing and Zhenjiang's vinegar-making techniques. The league's broadcasts now include cultural segments showcasing these traditions, further enhancing its soft power.
Looking Ahead
The model of the Su Super League—blazing passion with progress—offers a blueprint for how grassroots sports can drive regional development. "Jiangsu's success proves that football can be more than a game," noted JSBC's sports analyst. "It's a catalyst for unity, innovation, and global dialogue."
With plans to expand to eight cities next season and explore esports collaborations, the Su Super League is poised to redefine the boundaries of sports' societal impact.
